Using National Branding to Your Advantage
Many of you reading this post are probably feeling that Pizza Hut’s huge, Nation-wide Pizza Box-top Flyer push this Tuesday is competition for us. I’m not completely convinced of this fact yet. Here is the notification I got from PPL HQ in an email about it:
Finally, Blastoff! has a marketing arrangement with Pizza Hut
(box top fliers) that will begin on Tuesday, October 27. We don’t
view this as competing with our approach, but wanted the field to
be aware.
We don’t know what the deal between Pizza Hut and Blastoff is… However, this doesn’t appear to me that Pizza Hut is putting their own referral link on those flyers.
They may still, but I’m leaning towards not.
You see, it’s obvious that Pizza Hut did not move their launch date when Blastoff delayed the 2-week exclusive window for all PPL associates. We were supposed to be able to push Blastoff on the 12th, not the 22nd originally, and then Blastoff delayed the launch citing spam concerns.
Since the 27th is just 1 day after that 2 week window, it would appear that Pizza Hut had already printed their flyers by the time Blastoff delayed the launch date.
If you were a corporation that just printed hundreds of millions of flyers, and someone called you asking to change the date… Well, you get the picture; Pizza Hut very likely said no, they are going ahead on schedule.
But if the PPL (Not Blastoff, PPL) execs say that they “don’t view [Pizza Hut] as competing with our approach,” then there is one other possibility.
It COULD be a BRANDING campaign, only.
You know, like huge corporations (including Pizza Hut ) already do for themselves, just advertise a Logo without ever mentioning where to go in order to purchase it. (Or in this case, which Blastoff page to go and sign up.)
If Pizza hut is doing Branding for Blastoff on Tuesday, then the one who will benefit is YOU.
Pizza Hut’s coverage is about 200 MILLION customers. At least.
Assuming that this campaign lasts long enough for all of their regular customers to get at least one pizza during it, then that’s pretty much 200 Million people who will suddenly recognize Blastoff’s logo, and link it in their head with a big Corporation like Pizza Hut. (At the very least. Branding campaigns often lead to google searches, too.)
So when your cousin Bob gets your Blastoff invite a day or three after eating some pizza, he’ll KNOW that Blastoff isn’t some fly-by-night fad and probably be curious enough to click through right then and there.
Branding is Exactly what you need to get people to open your invites. USE THIS and send out invites after people get a chance to eat some pizza! (I’m guessing Wednesday afternoon or after dinner… But anytime after that for weeks is great too!)
And what if Pizza Hut’s Campaign DOES compete?
That’s STILL great news… Think about it this way: When you’ve got pizza grease dripping down to your elbows, are you likely to jump online and go to the blastoff site right then?
Of course not. NO ONE will respond to a flyer immediately. Not a single person. A few will take the flyer with them and try it later, but the vast, vast majority of them who want to check out blastoff from these flyers will JUST REMEMBER THE DOMAIN NAME. Or try to.
That’s just how the web works. People don’t like remembering long urls, we want to remember and go to coolsite.com every time.
They’ll remember Blastoffnetwork.com if they are able to remember anything, and that won’t let them sign up yet.
If you sent them an email invite by or soon after this point though, they’ll remember that… And BOOM, you’ve got downline.
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Tags: branding campaign for blastoff, national branding, pizza hut and blastoff, pizza hut branding, pizza hut branding campaign, pizza hut flyer, pizza hut flyers, pizza hut flyers for blastoff, pizza hut invite, using branding to your advantage, using national branding to your advantage
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great insight, i agree for with you
It seems possible that individuals signed up with Pre Paid Legal who are getting 20 levels (divided by 20) and other individuals getting 10 levels (divided by 10), can be involved in the same upline. If this is correct, how will the commissions be divided up?
Hi Roger,
You’re right, they will certainly be dividing up the commissions unevenly between PPL & non-PPL members.
The thing to keep in mind is that PPL members may get 20 levels deep, but only HALF-sized commissions X 20. As per the Blastoff PPL help file at: http://help.blastoffnetwork.com/?page_id=353&parent_id=352&direct=1, you’re supposed to divide the overall share by 20 for PPL folks, instead of by 10 for non-ppl people.
So no matter what, the amount of revenue shared for any particular purchase will not change, but it won’t be divided up evenly… It may go to 10 people, 20 people, or any amount of people inbetween, depending on the structure of the network from the point of sale.
Good question! Keep ‘em coming!
Thanks for your prompt response to my last Q. I am still a bit confused how this will play out, even though I understand your answer (or at least I think I do). The Q behind my Q is that I am still pondering the benefits of building my Blastoff business via PPL or without any PPL connection. Do I aim for 1/20th and hope to grow my PPL business (I am just getting started) or do I sign up for Blastoff away from PPL, making 1/10th? If it is a “both/and,” then I am still having a hard time wrapping my arms around how Blastoff will payout.
Here goes … Let’s say Billy Blastoff purchases some big ticket items this November and the total “commisions” from the online store(s) comes to $100. Immediately above Billy are 9 individuals and not one of them has chosen to sign up for PPL, but all are excited about Blastoff and have been spreading the word — they are all expecting commissions from 10 levels deep (1/10th). Above those 9 are 11 individuals who participate in PPL. Those 11 individuals are expecting to get a piece of the action on all Blastoff purchases 20 levels deep (1/20th). Using rough #’s from your information, Billy would get approximately 60% or $60 as cash back for his wise decision to shop thru the Blastoff Mall. Of the remaining $40, Blastoff takes $20 (1/2) as their profit and the final $20 is used for the upline commissions. If there were 10 non-PPL people above, this would mean $2 each — neat, easy, clean. If there were 20 PPL participants above Billy, they would each receive $1 — simple enough. However, here is where I get confused and I believe many are going to potentially be surprised/disappointed/upset. You stated in your answer above, “the amount of revenue shared for any particular purchase will not change, but it won’t be divided up evenly.” One possible scenario is that 20 people in this illustration will receive $1 each, but this punishes “the 9,” — those who signed up with PPL Associates above them. And they could be completely unaware that there are PPL Associates above them. A second scenario is that the 9 above Billy will receive their $2 commission as expected and that the final 1/10th will be split in half and paid out to #10 & #11. That is 1/20th each, exactly what they would expect. However, #’s 12 – 20 will be shocked to not receive a dime from someone in their org., within their 20 levels. The third and only other reasonable option that comes to mind at this late hour is, Blastoff could choose to pay out what everyone in this example expects to receive — meaning 9 individuals each receive $2 (1/10th) and the 11 above them each receive $1 (1/20th). This would mean that Blastoff is apparently prepared to make a smaller profit whenever these potentially rare instances occur. Specifically, instead of a $20 profit, they would only make $11 …. 9 x $2= $18 plus 11 x $1= $11, Total payout of $29 … $9 more for the upline and therefore, $9 less for them.
I did not set out to make this a worst-case scenario, but I think it is just that — 9 non-PPL individuals immediately above the shopper, followed by 11 PPL Associates above them. Hopefully this Q makes sense. I am counting on you to be the infinitely wise, answer man. Thanks.
I like that… “infinitely wise.” – I’ve never been accused of that before, but I’ll give it a try.
First of all, it sounds like your dollar amounts are a little large. Is your Blastoff Mall Cash Back $60 figure on a purchase of around $1000? Or were you talking about spending $100 at that one online dating merchant that offers 60%?
The Revenue Share post I made 3 days ago should help explain the share values and amounts. I think it will answer most of your questions.
Secondly, I hear this PPL v/s non-PPL question on a daily basis around here and I try my best not to influence anyone’s decision on that simply because I don’t want to look like I’m just a PPL associate trying to recruit PPL downline.
For the record, I’m a Blastoff person who feels that PPL can supplement my blastoff income, especially since they offer 20-levels deep.
The best way for you to come to that conclusion on your own is by using the Blastoff Calculator.
Throw in the numbers that you feel are most realistic for your situation and you will be able to make the most informed judgement call there.
I joined PPL because I feel the 20 levels deep boost will work to my advantage more than most people. I plan to start assisting my Blastoff downline to help build their downlines, so it makes a lot of sense for me.
If you don’t want to work on your blastoff downline much then perhaps it doesn’t for you, so be sure to go over those scenarios with the blastoff calc.
Finally, of your three scenarios, It is closest to #3. I don’t think that Blastoff is giving up any part of their profit though, because when you look at the bigger picture, they’ll always be paying full share ($2 in your scenario) to the PPLs, and half share ($1) to twice as many people. -Which all averages out. Since 2×10 = 1×20, they are never giving up more than $20 on that sale, regardless of how it is structured.
So no, I don’t think that the upline structure above anyone in Blastoff can penalize or boost their earnings in any way. I can’t guarantee it, but that’s how the math plays out for me.
I hope these answers help, but be sure to play with the Calc and read the RevShare post to understand it the best.
Cheers,
Luke