Blastoff Launch MOVED UP
Yes, they literally meant it when they said that the Launch day was any day now… Today at 2:17pm Central Time PPL Marketing Services sent out a big Blastoff Launch (for PPL members) is officially at 12:00 Noon on Thursday, October 22nd. (The day after tomorrow.)
Launch for Blastoff! is scheduled for 12 noon CT on Thursday, October 22.
At this time the Invitation link will become available and you can begin
inviting non-PPL associates to join Blastoff!
They went on to say that Pizza Hut is sending out their Box-Top flyers on October 27th:
…Blastoff! has a marketing arrangement with Pizza Hut (box top fliers) that will begin on Tuesday, October 27. We don’t view this as competing with our approach, but wanted the field to
be aware.
I, for one, seriously doubt that this is not competing with PPL associates. Unless it is strictly a Branding campaign… (Like billboards that advertise Coke, but not where to buy any Coke.) But then obviously Pizza Hut must want something in return for all of this free advertising, right?
It is clear by their timing (October 27th was supposed to be the date that PPL’s official pre-launch exclusivity period came to an end and the rest of the world could promote freely) that Pizza Hut pre-printed it’s box-top flyers and wasn’t willing to budge their launch date when Blastoff said “oh wait, we’ve got spam issues.’
The Bad News:
So what this means is that PPL members no longer have 2 weeks of exclusive Blastoff push time. Even if they don’t allow anyone else to sign up outside of the PPL tree, surely they gave Pizza Hut a way to allow sign-ups starting on the 27th. So no more exclusivity for PPL than 5 days.
Oh yeah, and likely the Dallas Cowboys and the United Way, too. Those two other organizations both had similar agreements to Pizza Hut’s.
The Good News:
As a PPL associate I was mad when I first heard about this, but there is a silver lining… Having Pizza Hut promote Blastoff (and likely the other two also) is very good for Branding purposes… When someone receives an email from me about Blastoff there will be a higher chance they’ll click through and accept the invitation if they’ve already heard from Pizza Hut or somwhere else about it first.
Branding will give Blastoff legitimacy, and that will great help conversions. Back in the first blastoffnetwork.com film (the 5+ minute one with the guy standing there giving the tour) they said that PPC traffic converted 1 in every 4 people, or 25%. This kind of branding could take that number up to 50% or better!
So the end result is that our window of benefit is smaller, but for the period between October 27th and November 5th, (the end of the NEW PPL exclusivity window) PPL members will enjoy an awesome acceptance rate. After that they’ll still be pretty good, although the competition will go up faster so it will come down dramatically over the next few months.
Timing will mean everything with the Blastoff launch. Plan out all of your promotions in advance!!
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Tags: blastoff launch, blastoff launch moved up, blastoff launch oct 22, blastoff launch october 22nd, box top flyers, box-top flyers October 27th, exclusivity period, new blastoff launch date, pizza hut, pizza hut blastoff, pizza hut blastoff launch, pizza hut flyers, ppl launch, prelaunch, the dallas cowboys, the united way
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Man that stinks! I really, really needed more time.
How unprofessional of Blastoff. They’ll be sorry for this!
I dunno, Drover, they may lose a few big-wig list owners in the first few days because of this, but in the end, there are only 220 Million internet users on Earth.
I’m sure in a Year from now everyone who is getting Blastoff will have it… No matter what. It’s just that viral. A few more newsletter mentions in the beginning is not going to change that much.
Thanks for reading!