Pretty cool news! Here are some highlights:

• Lowered minimum payouts
• Quicker payout for the holiday season
• Best of all – You can see your direct downlines’ # of referrals!

Seeing the number of people each of your direct referrals referred is huge… This gives you ways to give them incentives, and therefore build your downline.

It’s really the best news I’ve heard from them since the beginning. I’ll have to formulate a strategy to best use this awesome tool.

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What an honor this is!

Yesterday we officially started offering the Blastoff Income Calculator (or ‘Blastoff Calc,’ for short) here from this website and we even submitted it to a few of the better software directories that we have heard about.

If you haven’t used it yet, swing by our Blastoff Calc page (It’s a permanent page of this blog, linked from the top menu) and download it instantly… You can even watch the film there about it first.

Anyway, this morning I woke up to find not only that all directories had accepted it already, but one of them, Download 25, even gave it an award of 5/5 stars! Their email this morning stated:

We are pleased to inform you that your software Blastoff Income Calculator has been awarded by our editors with “5 stars” Rating Award. This decision was taken after downloading and testing your product.

Great job, we’re really impressed!

It went on to tell me that this award is not given away lightly, and sure enough, as I browse their website, it is difficult to find other programs with the award on their pages like Blastoff Calc’s displays. Many show awards rated with fewer stars, too. So this really turns out to be quite an honor.

You can click through the badge above to see it. and read more about it, or download it from there.

I’d love to hear your feedback about the Blastoff Calc as well. Either below or on the Calc page, let me hear what you think of it, or what should be included in future versions!

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Generally, your reward will range between 0.042% and 1.5% of every sale (before taxes and shipping and handling charges) generated within 10 (or 20) levels of your network. Remember: You are on Level 0 of your network and will get the cash-back reward specified under the merchant icon for your personal purchases in your Blastoff Mall or Travel portal.

To get an idea of your reward potential from a Mall or Travel purchase:

• Choose one of the merchants that you or your friends shop often and estimate the total from a typical purchase (without shipping, handling, and taxes included).
• Divide that merchant’s cash-back reward by three.
• Divide the new amount by 10 or 20 (for each level in your network).
• Multiply this with the purchase total (if it is a percentage-based reward).

The result is an example of the type of income you can expect every time anyone within the first 10 or 20 levels of your network makes a similar purchase from their Blastoff Mall or Travel portal. Given the potential size of your network, even the small amounts can add up quickly.

Many people find this rule of thumb confusing, and the most common question I hear about it is “Why do we Divide that merchant’s cash-back reward by three?” Some people mistake the 1/3rd for our revenue share, but in fact I have found that Blastoff generously is giving us 1/2 of the remaining money after the Cash-Back proceeds are taken out, not  just 1/3rd.

After some research, I’ve found out the actual answer to the question above. It is a bit complicated though, so bear with me; I’ve even made some charts and graphs for you.

It starts in the major Affiliate Marketplaces like Commission Junction and Linkshare. Setting aside the cell phone, Direct TV, and other special deals that Blastoff is selling for us through our Blastoff Malls, (these have their own, separate commission schedule) all Blastoff Mall merchants first place their stores online at these huge affiliate marketplaces.

Let’s take the women’s clothing retailer Avenue for example. You can see that in the Blastoff Mall, Avenue offers 3% cash back to the owner of that mall who shopped in it. (We’ll just call them the “shopper” for simplicity, which assumes all shoppers own their own Blastoff portal and are shopping in it.)

I logged into my Linkshare account recently and found Avenue listed there for a 5% commission. Clearly, 3% is less than 5%, so that explains how Blastoff makes its share of the money.

The more I dug and looked at other affiliates in these marketplaces, the more I realized that Blastoff always split the commissions earned at each merchant 60%/40%.  Specifically, 60% of that 5% commission goes towards Cash Back purchases, every time. (60% of 5% equals 3% of the overall purchase.)

Meanwhile, the other 40% (overall 2% in this example) gets split EVENLY between Blastoff themselves and the 10 or 20 blastoff members, depending on if you are a PPL member or not. As you can see in the following chart, there is much more to this story than Blastoff publishes:

As you can see, the 3% in your Blastoff Mall is really just 60% of what the merchant’s official affiliate program offers (which is 5% in this example).

If purchased through your downline members mall, (on any level) you’ll earn a portion of the remaining 2% because the big cash-back portion (the 3%) always goes directly to the owner of the Mall. (Otherwise, there would be no incentive to join for most people.) Now, the question becomes how much of the 2% will I earn?

Most people reading this might be thinking right now: “Why would I ever care about such a tiny amount? Well, because in networks the size of 10 and 20 levels deep, that very easily becomes the largest part of your earnings. I’d much rather earn a small percentage of millions of sales daily than simply 3% of my own cash back. This is the only reason I joined Blastoff, in fact.

Anyway, back to the ‘divide by 3 mystery.’

This rule of thumb Blastoff made up makes sense once you know about the original affiliate program commission. Half of Blastoff’s share paid to us is always a third of the Cash-Back percentage.

You can easily see in the chart below how they arrive at 1/3rd. I pulled the current affiliate commission rates for 23 different merchants right out of their original marketplaces, where Blastoff gets them. Clearly, the Blastoff Mall Cash-Back percentage rate always equals 60% of the Affiliate commission (rounded to whole percentage), every time.

- Click to Open! - The Blastoff Revenue Share Chart

So the 1/3rd, (or 33.33% in decimal) that Blastoff would have us divide by happens to equal half of the remainder of 60% (half of 40%) of the original affiliate commission.

Let’s take our Avenue example again, which originally paid 5% (Column A), and is listed in the Blastoff Mall at 3% (Column C). Of that 5%, the 40% NOT going to Cash Back is 2% (Column D). That 2% is split in half (Column E), equally between Blastoff and people in that member’s network. In other words, 1% goes to Blastoff and 1% is split upline, 10 or 20 ways.

As you can see, 1% is actually the 1/3rd (illustrated by Column F) of the 3%. Follow the chart above and you will see that it works out this way every time for every affiliate program!

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Finally, Blastoff! has a marketing arrangement with Pizza Hut
(box top fliers) that will begin on Tuesday, October 27.  We don’t
view this as competing with our approach, but wanted the field to
be aware.

We don’t know what the deal between Pizza Hut and Blastoff is… However, this doesn’t appear to me that Pizza Hut is putting their own referral link on those flyers.

They may still, but I’m leaning towards not.

You see, it’s obvious that Pizza Hut did not move their launch date when Blastoff delayed the 2-week exclusive window for all PPL associates. We were supposed to be able to push Blastoff on the 12th, not the 22nd originally, and then Blastoff delayed the launch citing spam concerns.

Since the 27th is just 1 day after that 2 week window, it would appear that Pizza Hut had already printed their flyers by the time Blastoff delayed the launch date.

If you were a corporation that just printed hundreds of millions of flyers, and someone called you asking to change the date… Well, you get the picture; Pizza Hut very likely said no, they are going ahead on schedule.

But if the PPL (Not Blastoff, PPL) execs say that they “don’t view [Pizza Hut] as competing with our approach,” then there is one other possibility.

It COULD be a BRANDING campaign, only.

You know, like huge corporations (including Pizza Hut ) already do for themselves, just advertise a Logo without ever mentioning where to go in order to purchase it. (Or in this case, which Blastoff page to go and sign up.)

If Pizza hut is doing Branding for Blastoff on Tuesday, then the one who will benefit is YOU.

Pizza Hut’s coverage is about 200 MILLION customers. At least.

Assuming that this campaign lasts long enough for all of their regular customers to get at least one pizza during it, then that’s pretty much 200 Million people who will suddenly recognize Blastoff’s logo, and link it in their head with a big Corporation like Pizza Hut. (At the very least. Branding campaigns often lead to google searches, too.)

So when your cousin Bob gets your Blastoff invite a day or three after eating some pizza, he’ll KNOW that Blastoff isn’t some fly-by-night fad and probably be curious enough to click through right then and there.

Branding is Exactly what you need to get people to open your invites. USE THIS and send out invites after people get a chance to eat some pizza! (I’m guessing Wednesday afternoon or after dinner… But anytime after that for weeks is great too!)

And what if Pizza Hut’s Campaign DOES compete?

That’s STILL great news… Think about it this way: When you’ve got pizza grease dripping down to your elbows, are you likely to jump online and go to the blastoff site right then?

Of course not. NO ONE will respond to a flyer immediately. Not a single person. A few will take the flyer with them and try it later, but the vast, vast majority of them who want to check out blastoff from these flyers will JUST REMEMBER THE DOMAIN NAME. Or try to.

That’s just how the web works. People don’t like remembering long urls, we want to remember and go to coolsite.com every time.

They’ll remember Blastoffnetwork.com if they are able to remember anything, and that won’t let them sign up yet.

If you sent them an email invite by or soon after this point though, they’ll remember that… And BOOM, you’ve got downline.

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For instance, it was very frustrating last night for us here when we kept trying to get into Blastoff’s “my network” section and could not do so. Some of you even told us that you’ve joined Blastoff through our link here, but there was no way to view our downlines, and we thought that was an issue with traffic.

Luckily, it was not. We can see our downline now, at least one level of it, and that part of the server is moving very quickly… There is just a trick to getting back there. (One that I know they will resolve once their help desk gets flooded with more fix requests for it.)

To get through to your Blastoff backend, the “My Network” and “My Rewards” sections, simply log into your Blastoff account and go to the “Account Settings” link underneath them (at the bottom of your Orange panel) and once inside, simply
click the “Save Changes” button. This only needs to be done once per account.

I know it sounds hokey, but the fact is that Blastoff has done something recently that requires everyone to re-save their account settings before seeing their referrals and rewards. If your account is brand new this probably doesn’t apply to you, although we can’t say for sure.

The fix even carries over to new computers, so you don’t have to do this again on your laptop or at the office if you did it at home.

Hope that helps! Now let’s get back to building that downline… Remember, on Tuesday we’re likely going to have some competition (Pizza Hut, at least) so be sure get everyone you know signed up before then!

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…Wow, this is a huge, huge, huge launch nevertheless! If you attempt to go and sign up now you will find that the servers are very, very slow, and sometimes they drop you out entirely.

I happen to know that they have many huge tower servers in Dallas for this launch, with multiple backbone connections to their servers, so this is pretty unprecidented.

The CEO of Blastoff just tweeted recently:

We are experiencing amazingly high traffic right now. Hold tight – we will be running on all cylinders soon!

…So I guess there is nothing we can do but wait.

-Or is there?

I’ve just updated my blog a bit here today. Notice anything different? (Feel free to let me know what you think of the graphics, below.)

Be sure to read that 14-page report over to the right, titled “Blastoff Your Bank Account.” It’s a free, quick read that I actually worked many days on for you. I hope you enjoy it, and can read it now during your Blastoff-Server Downtime.

It’s filled with all of the ways you can earn more $$$ with Blastoff… Once the servers return to full speed, that is.

Enjoy it, and feel free to re-brand it for your own downline-building use if you would like.

-Luke

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Yes, we tried going to their domain there to sign up early, sadly it’s just directing to the main blastoff domain.

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